Last updated: March 1, 2026
Effective date: January 1, 2026
This Privacy Policy describes how The Paramount Turf Company, LLC (“we,” “us,” “our”) collects, uses, discloses, and protects personal information, including data collected when you interact with us online or via text message (SMS) using our dedicated phone number.
By visiting our website, using our services, or providing us with your information, you agree to the terms outlined in this policy.
1. Information We Collect
We collect personal information that you voluntarily provide or that is necessary for us to deliver services, communicate with you, and comply with legal obligations:
Contact Information
- Name
- Phone number (for SMS communications)
- Email address
- Physical address
Communication Data
- SMS/MMS message content and metadata (timestamps, delivery status)
- Preferences related to communications
Service & Usage Data
- Information about the services you request or purchase
- Device and usage information when you interact with our website
We may also collect data from cookies, web beacons, and similar technologies on our site for analytics and site functionality purposes.
2. How We Use Your Information
We use personal information for the following purposes:
SMS/Text Messaging
- To send you appointment reminders, service updates, billing notifications, job status messages, and other transactional texts
- To send promotional offers or marketing messages (only if you expressly opt in)
Business Operations
- To provide and fulfill services you request
- To respond to your questions and customer service inquiries
- To improve and personalize our services and communications
Compliance & Safety
- To comply with legal requirements (e.g., TCPA)
- To protect against fraud and misuse
We will only use phone numbers for text messaging if you have consented to receive texts from us (e.g., via online forms, verbal consent, or text-to-join opt-in).
3. Consent and Opt-In
Before we send you commercial or promotional SMS messages, we will obtain your express consent in accordance with U.S. text messaging laws and industry standards.
Examples of acceptable consent include:
- Checking a box on a web form that clearly states you agree to receive texts;
- Texting your dedicated number first (text-to-join);
- Providing consent verbally (with appropriate record).
When you provide your phone number or click to opt in, you understand and agree that:
“By providing your phone number, you agree to receive text messages from Paramount Turf Co. Message and data rates may apply. Message frequency varies.”
You may revoke consent at any time by opting out (see below).
4. Opt-Out and How to Stop Receiving SMS
You can stop receiving SMS messages by:
- Replying STOP to any text message you receive from us
- Contacting us directly at [support email or phone number]
After opting out, you may still receive non-marketing, service-related texts (e.g., appointment reminders) unless you specifically revoke consent for those as well.
5. Sharing & Disclosure of Information
We do not sell your personal information to third parties.
We may disclose your information to:
- Service providers who assist with our business functions (e.g., messaging platforms, payment processors)
- Legal or regulatory authorities as required by law
- Affiliates or partners only with your consent
All third parties we work with are contractually obligated to protect your data and only use it for the purposes we specify.
6. Data Retention & Security
We retain your personal information only as long as necessary for the purposes described or as required by law.
We implement administrative, technical, and physical safeguards to protect your data against unauthorized access, disclosure, loss, or damage.
While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure.
7. Your Rights
You have the right to:
- Access or request a copy of your personal information
- Update or correct your information
- Request deletion of your information
- Revoke your consent for SMS and other communications
To exercise any of these rights, contact us at:
Email: brad@paramountturf.com
Phone: 410-205-9111
8. Policy Updates
We may update this Privacy Policy at any time. We will post the updated policy on our website with a revised “Last Updated” date.
9. Contact Information
If you have questions about this policy or our practices, reach us at:
The Paramount Turf Company, LLC
Address: 2100 Jacobs Well Ct - Bel Air, Md - 21015
Email: brad@paramountturf.com
Phone: 410-205-9111
